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Wednesday, September 18 • 3:55pm - 4:30pm
Living the Mission: Working Across Departments to Engage Clinical and Non-Clinical Employees Through the Rollout of a New Mission and Vision - HIGHMARK HEALTH

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This case study will walk you through the good, the bad and the ugly of communicating a new mission and vision across an enterprise of 44,000.  You will learn best practices, recognize similar challenges, hear about ‘work arounds’, and hear the surprising responses from employees across the organization.

Following the discussion, you will gain an understanding of:

  • How to think outside of the box about ways to communicate to both clinical and non-clinical staff
  • Ways to engage employees in a grassroots effort and measure that engagement
  • How to keep a campaign appealing over a long period of time

Penny Schnarrs, Senior Internal Communications Specialist
Highmark Health

avatar for Penny Schnarrs

Penny Schnarrs

Senior Internal Communications Analyst, Highmark Health
While Penny is new to Highmark Health, she has been working for nearly 20 years helping to break down siloes and build relationships in the health and higher education industries.  With degrees in communications and leadership, and spending entirely too much time in the fundraising... Read More →

Wednesday September 18, 2019 3:55pm - 4:30pm EDT