This case study will walk you through the good, the bad and the ugly of communicating a new mission and vision across an enterprise of 44,000. You will learn best practices, recognize similar challenges, hear about ‘work arounds’, and hear the surprising responses from employees across the organization.
Following the discussion, you will gain an understanding of:
- How to think outside of the box about ways to communicate to both clinical and non-clinical staff
- Ways to engage employees in a grassroots effort and measure that engagement
- How to keep a campaign appealing over a long period of time
Penny Schnarrs,
Senior Internal Communications SpecialistHighmark Health
