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Thursday, September 19 • 9:15am - 9:50am
Crisis Communications – How to Keep Your Staff Safe, Informed and Empowered During a Major Emergency - MAYO CLINIC

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This session will chronicle the evolution of three major emergencies at Mayo Clinic and how crisis teams managed each with a focus on maintaining the safety  and well-being of staff and, subsequently, patient care. This presentation will showcase how a nimble crisis team in Public Affairs managed to keep 35,000 employees informed in a fast-changing environment when emotions run high and rumors flourish.

Following this discussion, you'll gain an understanding on how to successfully:

  • Prioritize communications needs during a crisis
  • Keep employees informed and focused on their roles
  • Select the right communication tools to relay emergency information

Axel Gumbel, Senior Communication Specialist
Mayo Clinic

avatar for Axel Gumbel

Axel Gumbel

Senior Communication Specialist, Mayo Clinic
Axel Gumbel is a Senior Communication Specialist in the Department of Public Affairs at Mayo Clinic. He primarily works as an editor and reporter for the Mayo Clinic News Center (serving 65,000 employees) and manages Mayo's employee social media accounts. As Public Information Officer... Read More →

Thursday September 19, 2019 9:15am - 9:50am EDT